Air Max Franchise

Air Max have been a huge part of sneaker life for many years now and have always made sure they attract the right customer and allow them to have a good choice and selection of sneakers to suit everyone. They have created some really wacky designs as well as keep to the plain and simple colours which can be worn for any occasion. So it will come as no surprise to you that the Air Max franchise has yet again be delving into the Technicolor world. This new crazy design sees the sneaker draped in a beautiful rainbow from top to toe. They are calling this the What the Max Hyperfuse pack. This entwines into the What the Dunks SBs which they have been adding to for many years now.



You can definitely see from looking at the sneaker an almost Olympic feel, what with the 2012 Olympics coming up and the colors present on the sneaker do seem to represent the athletic approach. You could even say it supports the five ring fix up. This design will also be added to the Air Max 90, Air Max+ 2012 and the Air Max 95+. These styles will all be covered in the bright, bold and playful colors meaning you can purchase your favourite styled shoe in this fabulous new design, plus it can even double up as an Olympic memorabilia! You can get the Nike Air Max from Eastbay.

LeBreon James chooses Olympic Trainer

During the summer of 2012, the worlds eyes will fall on London when England hosts its third Olympic games and first since the 1950’s. The games will invite competitors and athletes from all over the world to come and compete in almost 400 sporting events.



One of the most popular and most competitive Olympic events is Basketball. USA are the holders and will enter as the favorites but will face stiff competition from European counterparts such as Spain who took the European crown in September 2011.


LeBron James will be competing for the USA at the Olympic games and has this week announced the trainer that he will be wearing for the event. James will roll out on to the court wearing a pair of Nike Hyperdunks and it will e the first time that the “king” will be wearing a non-signature shoe during his professional career. The 2012 Hyperdunk are a part of Nike’s Lunarlon Collection of which they hope many players will choose to wear during the Olympic basketball events. The range is a combination of Nike Flywire technology and basketball specific cushioning system that helps the professional players when landing Kobe Bryant and Kevin Durant have also announced that they will be wear this sneaker during the events.

Nike Blazer Low VTNG

Its no secret that styles and fashion have a habit of repeating themselves every generation or so. That trend is true no where more so than in the market of sneakers. The Nike Blazer Low VTNG Sneaker was first released in 1973 an was a style icon amongst trendy twenty something year olds. Nike have continued with their transformation of bringing old sneakers with some vital new additions.
The first version of the Nike Blazer Low VTNG Sneaker would have been heavy and clunky and expensive to make. However, the major advances that have been made in material technology and Nikes continued ambition to use the latest materials mean that the release of the 2012 Nike Blazer Low VTNG Sneaker will be almost half the weight of the original.

This incredible feat is achieved by using a premium nylon all over the sneaker surface. This material can also be shaped and texture imprinted into the surface to give the sneaker the effect of being the same as the original Nike would have been. Nike have laced the Blazer in pure white thin laces and applied the same molded wave effect that would have been present on the original sneaker.


Nike Air Foamposite One Electrolime

Nike have always been at the forefront of sneaker design. They have always been the sneaker company that pushes the boundaries of possibilities in leisure footwear. Nike are marginally the largest sneaker company in theUnited Statesfrom Adidas. Nike have multiple sponsorship deals with sportsmen and women from most sports in all of the top leagues across the states.

The new Nike Air Foamposite One Electrolime is an astonishing piece of design and ergonomics that encompasses some of the highest technological advances in material development. The appearance of the shoe has more similarities to a UFO or a car of the future than it does to a classic trainer. The style is a high ankle basketball trainer designed with the intention to transpose the maximum impact. The exterior is made of moulded plastic that is colored an electric lime that would put most people off from buying them.

The Nike Air Foamposite One Electrolime are made from a foam interior that is design to hug the foot and ankle. This gives the wearer the absolute maximum support to the ankle and foot. Some of the top basketball player in the NBA have trialled the Nike Air Foamposite One Electrolime’s and all have concluded that they are excellent for the fast moving action of their sport.

Puma Suede Classic Yellow/Black

A few weeks ago, we saw the reboot of Nike’s Classic footwear through the Nike Coast Classic and we all fall in love with it. Just the fact that its from Nike and it looked comfy and elegant. This week, Puma released a suede classic addition to their spring/summer 2011 collection, the yellow/black colorway and it looked more comfy and more elegant than the Nike Coast Classic.

Puma Suede Classic Yellow/Black is vibrant and head-turning. The yellow upper is smooth and resonates warmth while the black side lining and the white soles balances the design of the sneaker.

In a Nike and Adidas dominated sneaker industry, the Puma Suede Classic yellow/Black will surely be a stand out.

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Nike Royal Mid VT Fall 2010 Release Edition

Sink your feet to Nike’s latest addition to its popular Nike Royal Mid VT collection. The new addition is for the Fall 2010 collection and is a combination of two colors and is made up of leather and felt materials. The leather part of the shoes is in the toe box while the midsection is wrapped by a cloth-like felt to give your feet comfort and lightness.

The Nike Royal Mid VT originally came from the Air Royal Macaron collection which is a pastel styled colorways and a collaboration of the famous shop Colette. The Air Royal Macaron are usually solid colored high tops and targeted to the fashion conscious athletes.

The Nike Royal Mid VT Fall 2010 came in two eye-candy color combination. The Blue / Purple design which is a reinvention of the popular and the best selling Purple Air Royal Macaron and the very edgy and hip Yellow and Grey combination.

The Blue / Purple Edition:

The Yellow / Grey Edition:

The  color combination are balanced and provides good tone and contrast. The Nike Royal Mid VT Fall 2010 will be produced in limited edition and will be released in selected stores.